LOCAL & FEMALE OWNED

 

Toni Heinen | Owner + Instructor

Toni is the owner of GoodWolf Power Yoga + Pilates Reformer Studio, but you’ll rarely find her doing just one job. She teaches, programs Pilates sessions, works the front desk, manages the business behind the scenes, encourages her instructors, knows her clients by name, and is always thinking about what GoodWolf can do better.

Her fitness journey began 17 years ago with yoga and Pilates. What started as a love of movement quickly became a love of teaching and helping others discover what their bodies are capable of. In 2011, she created Booty Ballet Barre, and in 2019, she purchased GoodWolf, bringing years of teaching experience and her own vision for fitness, connection, and community into the studio.

Toni is a 200-hour Certified Yoga Instructor and is certified in Pilates Reformer, Mat Pilates, and Barre. She is also a Barre Above Master Trainer and has assisted in leading a 200-hour Registered Yoga Teacher training, as well as other trainings and workshops.

Her approach to fitness is simple: movement should help you live your life better. She believes in building strong, capable bodies—not just for what happens during a workout, but for everything you want to be able to do outside the studio. Her classes are challenging and intentional, but there is always room to modify, laugh, learn, and try something you weren't sure you could do.

That same philosophy carries into how Toni runs GoodWolf. She wants people to feel noticed when they walk through the door. She believes in learning names, making connections, introducing people to one another, supporting other local businesses, and creating a studio where people genuinely feel like they belong.

GoodWolf has grown tremendously since Toni purchased it in 2019, but she remains very hands-on in the day-to-day life of the studio. She’s still learning, changing things, trying new ideas, listening to her clients, and occasionally deciding something needs to be completely rearranged.

Outside of GoodWolf, Toni has been married to her husband, Blane Heinen, for 40 years. Together they have three children and six grandchildren. As much as she loves GoodWolf and the community that surrounds it, being a wife, mom, and grandmother will always be at the heart of who she is.

After 17 years in fitness, what she loves most hasn’t really changed: helping people move, helping people connect, and creating a place where they’re happy they showed up

 

 

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